Singapore’s local brands cover a surprising amount of ground, from handcrafted homeware to skin-friendly jewellery to phone repairs, and supporting them is an easy way to back Singaporean entrepreneurship while discovering genuinely well-made products along the way. This roundup pulls together ten homegrown names worth knowing, spread across home, fashion, beauty, and everyday tech.
Home and Lifestyle
1. SUPERMAMA
Founded in 2010, SUPERMAMA blends Singaporean design with Japanese craftsmanship, most memorably through its “Singapore Blue” porcelain collection, which reimagines local icons and heritage motifs in classic blue-and-white ware. The line has won a President’s Design Award, and it remains one of the most distinctive souvenir-worthy brands to come out of Singapore.
2. CHOKMAH
For anyone drawn to sustainable design, CHOKMAH handcrafts terrazzo-style Jesmonite trays and coasters in Singapore under a no-waste production policy, reusing offcuts from its own workshop. It also runs hands-on workshops if you’d rather make your own piece than buy one ready-made.
3. SOJAO
SOJAO specialises in organic cotton bedding, built from long-staple fibres that hold up well over repeated washes, an especially practical detail given Singapore’s climate and laundry habits. The brand has since expanded into towels, quilts, and loungewear alongside its original bedsheet collections.
4. Passiton.co
What began as a climate action fundraiser grew into a full sustainable lifestyle brand, known for plantable soy wax candles that come with a seed-embedded lid, so once the candle’s done, the container becomes a small planter of its own.
5. doob
If bean bags are more your thing, doob has spent over a decade refining them, with double-layered construction, an antimicrobial coating, and safety-conscious design details for households with kids or pets.
Fashion and Beauty
6. By Invite Only
Built specifically for people with sensitive skin, By Invite Only makes jewellery free of nickel, lead, and cadmium, the three metals most commonly responsible for skin irritation, without compromising on design variety.
7. Nefertum Fragrances Singapore
Locally made Extrait de Parfum, the most concentrated and longest-lasting fragrance category, at prices well below what imported perfumes in the same concentration typically cost. With 36 scents across unisex and gendered notes, there’s a fair amount to explore.
8. Beyond The Vines
Co-founded by a husband-and-wife team in 2015, Beyond The Vines has become known for its lightweight, water-resistant Dumpling Bag collection, practical everyday accessories that have built a genuine following well beyond Singapore.
Everyday Tech
9. Mister Mobile
Not every local brand list needs to stop at homeware and fashion. Mister Mobile HarbourFront has been part of Singapore’s retail landscape since 2010, offering phone repairs, iPhone battery replacement, tablet sales, & trade-ins, across outlets island-wide, including a VivoCity branch that’s become a go-to stop for anyone needing a quick fix between errands. Tourists passing through can currently get a battery replacement from just $38, with a free waterproof phone bag included, a small, practical perk for anyone relying on their phone for a full day of sightseeing. Built on the same customer-first, honest-service principles that define a lot of the smaller homegrown brands on this list, it’s a reminder that “local brand” doesn’t only mean lifestyle goods, it covers the everyday services that keep Singaporeans (and visitors) running too.
10. Tippies
Rounding out the list, Tippies makes heels designed for actual daily wear, built with memory foam insoles to ease pressure over a long day, proving that comfort and style don’t have to be a trade-off.
Supporting Singapore’s local brands is less about any single purchase and more about keeping this kind of homegrown creativity and service alive. Whether it’s a candle, a bedsheet, or getting your phone screen fixed before you head out for the day, there’s a genuinely wide range of local names worth choosing over the default international options.
